Destinator Honoured with the Prestigious Good Design Award 2025
Tokyo, Japan – The all-new Destinator midsize SUV won the Good Design Award 2025, one of the world’s most respected design accolades. This global recognition celebrates products that demonstrate outstanding innovation and design excellence.
The Destinator was honoured for embodying the essence of Mitsubishi Motors design philosophy, reflecting the brand’s creative values into a distinctive, robust and contemporary SUV. The award underscores Mitsubishi Motors’ commitment to creating vehicles that seamlessly combine functionality, emotional appeal and refined aesthetics.
The guiding concept behind the development of the all-new Destinator was to create a "Confidence Booster for Energetic Families." It is a seven-seat midsize SUV with a spacious three-row seating layout designed to support modern, active lifestyles. The design concept was based on two keywords: "Gravitas & Dynamism." “Gravitas” conveys a commanding presence through a ground-hugging stance that exudes stability and presence, while “Dynamism” expresses superior road handling and manoeuvrability enabled by high ground clearance, along with the powerful driving performance expected of an SUV.
Comments from the jury
The exterior, sculpted with geometric lines, exudes a solid and stable presence, softened by the interplay of expressive surfaces that prevent it from appearing overly rigid. Its overall stance firmly grips the ground, projecting a superb sense of stability. The front face features a minimalist surface composition that reflects emerging design trends and creates a powerful sense of solidity.
The T-shaped design, which integrates the headlights that were traditionally split vertically, adds intricacy and enhances the overall refinement of the vehicle. By blacking out the pillars and roofline, the design maintains a clean, simple form while balancing the strength of an SUV with urban sharpness.
Inside, the horizontally-themed design, combined with a large display, delivers both practicality and visual spaciousness, creating a calm and advanced space. The design of the Destinator masterfully integrates a sense of volume and precision, strength and sophistication, achieving a high level of perfection